“Trust in companies has never been this low.” Chairman Dorit Roest opened her presentation with this statement at the Emerce Update Event. We are in the middle of the ‘war for attention’. On average, we see around five thousand advertisements in a day. With thousands of messages being fired at us, it’s hard to tell what we should and should not believe. Fortunately, Instagram is a platform where you have the possibility to tell an interesting story to the right target group.

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